There has never been such a wide range of diets available for pets and that can make it difficult for pet owners to decide on the right diet for their pet. There is huge variance in the quality of diets on offer and unfortunately diets available in the supermarket are not the best for your pet. Premium diets available from pet shops and vets are produced by companies that have been around for a long time, have invested heavily in research and development and undergo rigorous quality controls. While they may seem expensive, they are better for your pet and can often save money in the long run by keeping your pet healthier. There are also many prescription diets available that can help pets diagnosed with specific conditions live longer, happier lives. We believe good diet is a cornerstone for good health.